CPI Selection Jobs United Kingdom
16 May, 2018
Market Research Interviewer What is the work like? Market research interviewers collect information on people's attitudes and experiences. They carry out market, opinion and social research on behalf of businesses, government departments and organisations such as charities. They conduct interviews with people and record their responses to give organisations a better understanding of their target audience's likes, dislikes and future needs. At the beginning of each project, research agencies receive instructions from the organisation that has commissioned the research. These are used to determine the number of interviews that need to be carried out and the type of person that should be interviewed. Companies often target their research based on factors such as age, gender and employment background. The agency then prepares surveys and questionnaires for the interviewers to use. Traditionally, interviews were conducted face to face using paper-based questionnaires on the street or in people's homes. However, many research agencies now use computers with specialist software packages. Market research interviewers are increasingly based in telephone interviewing centres. Market research interviewers may use computer-assisted telephone interviewing (CATI) software. The questionnaire is set up on the computer, allowing the interviewer to input the relevant answers whilst conducting the telephone interview. They may also use computer-aided personal interviewing (CAPI), where the questionnaire is downloaded into a hand-held multimedia computer used by the interviewer for face-to-face interviews. Hours and environment Working hours depend on business working hours in the country you will be calling into. Skills and personal qualities Market research interviewers should: - have excellent interpersonal and listening skills have a good telephone manner - have a friendly manner - be self-motivated and reliable - have IT skills - be confident and able to approach people. Interests It is important to: - enjoy meeting and talking to people - be interested in what motivates people's opinions and attitudes.